Barren volcanic landscapes, black sandy beaches and smooth movements. And in its center – how could it be any different – a sleep, shiny vehicle and the protagonist Paloma Elsesser.
Insofar nothing unusual for a short film by a car manufacturer. Beautiful women in combination with cars – An always popular eyecatcher and successful advertising material. If it wouldn’t be for the protagonist of this advert: Paloma Elsesser.
Plus Size is finally getting more and more attention from the media. It’s a cry for more body love and tolerance. Not just for your own body but for others‘. Which is the crucial point.
With the ‚rise‘ of Plus Size, there are a lot of companies who exploit this new found body love with commercial slogans such as ‚Real women have curves‘. Which, though flattering to some, surely isn’t the main aim. Establishing tolerance of one‘s own body form by putting another down.
On January she was on the cover of Vogue UK. In February on the runway at the New York Fashion Week. It seems the popular plus size model Ashley Graham is on a roll! She is walking the runway for designer Michael Kors at the New York Fashion Week presenting a grey fur jacket combined with a skin-tight knitted dress.